Louisville Cardinal Football Stadium Addition

The University of Louisville is doing a masterful job at promoting the football stadium addition they will complete in 2018. They haven’t even broken ground yet, and all of the luxury seating is sold. Wow. Great branding and excellent videos make everything seem...

Rebranding

The recent rebranding of an area hospital (Cincinnati Children’s) and the now infamous Instagram logo change reminded me one of my favorite rebranding efforts of all time: Pepsi in 2008. Not so much for the design change (they simply tilted the circle, warped...

13 quotations showing how ‘utilize’ can weaken sentences

Most corporate writing is full of weak, meaningless verbs. Consider “implement,” “leverage,” “disseminate,” “promulgate” and the most impotent verb of them all, “utilize.” Like many PR Daily readers, I’ve spent much of my career translating corporate-speak into clear,...

Instagram rolls out a targeted marketing feature

As consumers favor virtual shopping baskets to actual carts, the shrinking size of people’s screens stands in contrast to growing sales numbers. Many brand managers are moving to embrace the trend—and a recent announcement from Instagram might make it even easier....